Love it or hate it, edgy jewelry line Bijules NYC has been stirring up the independent jewelry scene for some time now. The designer behind the brand, Jules Kim started her line six years ago after realizing she could no longer work for anyone but herself. During a DJ gig, Kim was noticed by a Lucky Magazine writer for her the unique jewelry she was wearing, all of which happened to be her own designs. Kim got her break after sending the writer a custom Bijules piece which was then featured in an issue of Lucky Magazine.
Since then, Jules’ designs have been worn by both fashion forward pop stars and underground rockers alike. Beyonce, Gwen Stefani, MF Doom, Santigold, M.I.A., and Karen O of the Yeah Yeah Yeahs are just some of the artists to don her accessories while performing.
Bijules’ iconic nail rings are featured in Beyonce’s Sweet Dreams music video. The designer was commissioned to create custom $36,000 14K gold ruby and diamond nail rings for the pop diva. Bijules pieces have also been featured in music videos for Rihanna, Drake, Kelly Rowland and Chris Brown to name a few.
Bijules designs are not for the faint of heart; some of the common themes she incorporates into her creations are snakes, bones, teeth and weapons. One of her most recent collections was inspired by Tycho Brahe, a 14th century Danish astronomer and alchemist who lost part of his face in a duel. The nobleman became well known for wearing a gold nose in place of the one he lost… hmmm this makes us wonder… is this where Humpty Hump‘s inspiration originated too? After researching Brahe, Jules designed pieces emulating body parts such as lips and fingers, and even designed jewelry for the eyes… 24K contact lenses.
Jules Kim recently debuted a swimwear line with Marc Jacob’s former beau, Lorenzo Martone. Nycked is a swimwear line for the New York City girl, a girl who prefers black and hardware to island sunsets, palm trees and neon hibiscus prints.
We can’t wait to see what this chic does next. Keep on shocking and awing us Jules, we love it.
Katherine Tyznik.HighStreet.New York