Design + Products + Trends + People

Back Catalogue. ZERO 7. “When it Falls”

zero_7_when_it_falls_271x270People ask us about music with growing frequency.  They know we love to whistle while we work. We thought we’d start to share some of the music most heavily rotated within the HighStreet Studio more officially within the HighStreet Blog figuring that what might be old to us may be new to you.  We’ve selected perhaps one of the most played albums in our design offices for this particular post…

Zero 7, a group comprised primarily of two former studio producers,  British duo Sam Hardaker and Henry Binns eased onto the scene with a fresh, masterpiece of a first album entitled “Simple Things” in 2001.  If you don’t have that one you should consider changing this.  This was the heyday of the “Chill” movement and “Simple Things” may be the best example of how to chill and yet remain stimulated enough not become irritated by tedium, ever made.  But – we focus on their second release “When it Falls” 2004, because it is also good and it has wound up being played in our store perhaps more than it’s superior predecessor.

When one listens to the opening song “Warm Sound” – one cannot help but conjur the pink-orange glare of a setting sun.  There is a lifting and a lowering that is undeniable. It is anti-climactic yet you find yourself satisfied enough to let it play. As the album persists, the climax never delivers, but you realize that you are actually listening to a warm sound. The rest of the album is similar… gently hip.  It is first rate chill record without a doubt.

Why does ‘When it Falls” get more HighStreet airplay than “Simple Things” ?  It is lesser known, therefore more exotic to our audience and in terms of background music, meaning music that lets you read a book, entertain and invite discussion, dine, think and oh yes…shop,  “When it Falls” is simply perfect for that.  It will relax the very tense and gently uplift the down-trodden – interfering with nothing while doing it.

What the heck, just buy them both.


2 Responses to “Back Catalogue. ZERO 7. “When it Falls””

  1. Brian says:

    I agree – Zero 7 is amazing. The song Somersault usually finds its way on one of my playlists. I love Sia’s voice.

  2. TSwain says:

    Hey, I read a lot of blogs on a daily basis and for the most part, people lack substance but, I just wanted to make a quick comment to say GREAT blog!…..I”ll be checking in on a regularly now….Keep up the good work! 🙂

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