Perhaps you haven’t heard of Kid Cudi. Regardless, you need to watch this video right now. We would describe his music as avant-garde, danceable hip-hop. Born and raised in Cleveland, Ohio, Kanye West noticed him shortly following the debut of his first mixtape, A Kid Named Cudi. Now on Kanye’s label, he was granted a cameo on Kanye’s 2008 album, 808s & Heartbreak. This should be a sign than we are likely to see more from Cudi.
The song, Day & Night, has a flat, low, loping vibe that catches you, no question. It’s a good song. The video directed by So Me however, is brilliant and worth watching twice while really paying attention.